The charity was formed in 1991 and initially operated out of the King’s Centre Church in Sheffield, UK. The Christian faith was instrumental in our creation, it continues to guide the board and executive team and is at the heart of our work and our beliefs.
We believe that sport and activity play a vital role in the well-being and development of children.
It’s because of this belief, that a most unlikely of heroes – a humble PE teacher, called Nigel, who attended the Kings Centre Church – spotted an opportunity to offer summer camps to British children – something which had already taken off in the USA.
Nigel begged and borrowed enough sports equipment to start a handful of camps in the north of England and our charitable foundation was born. Pretty soon, our Chief Executive, Richard, was handed the baton, and helped us to scale the business to span the breadth of the UK. And it wasn’t long before other opportunities came knocking at our door.
We’ve always known how difficult it can be to recruit great talent to run our activity camps, so we decided to do it for ourselves: first for camp leaders, and later – as demand increased – for other childcare partners across the world. Today, we’re one of the leading recruiters for sports coaches, childcare workers, play leaders, nannies and managers for seasonal work in the UK, on cruises and in resorts.
During a holiday in France, our CEO Richard noticed that his kids were bored by the uninspiring programmes offered by the resort’s holiday clubs – and that the industry as a whole was setting the bar pretty low. So, we reached out to other organisations to help them deliver more exciting programmes for families. From cruise lines to package holiday providers and the military, we enable thousands of children to be active and have fun.
Since our earliest days, we’d always dreamed of helping developing communities around the world. And – buoyed by the success of our UK camps – we were able to realise that dream in 2011 when we started a community volunteer training programme, inspiring and equipping leaders across the world to deliver child-friendly programmes.
Over the years, we’ve had many names. You might have known us as Kings Camps, Kings Recruit, Kings Sports or the Kings Foundation. Today, we’re simply Kings Active Foundation: a single global brand that’s committed to transforming young lives. Just as we’ve been doing for over 30 years. To date, we’ve worked with over 3 million children and counting. And we’ve done it all with a smile, with boundless energy and for the privilege of seeing young lives thrive – that’s the Kings Factor.
And who knows what the future will bring? The need to get children active has never been greater. But whatever happens, we’ll remain driven by our passion for a world where children love being active. And we couldn’t be more excited!